Understanding tourism marketing has become essential in professional scenario of today. As the market is consolidating, the role of marketing as a driving force in a business endeavor is also being recognized. With growing competition, organisations in tourism business have no option but to engage in organised marketing. A professional approach to marketing always helps, whether it is on the tour operators' end or at destinations. Guides, escorts, restaurants, hotels, Transport, shops etc in close competition and the need outside the market to another, be in front. A true marketing strategy of tourism at national level should be close cooperation between government, industry, tourism and the local population.

Evolution of Marketing

Marketing as a concept has evolved over the past 30 years. The development of modern marketing and business practices, has three phases: Era Production, Sales and croak. Marketing had arrived, began Organizationsto produce what they could, instead of trying to sell what they produce to sell. Planning and design of a product, are considered the needs of consumers, the taste and satisfaction. Development of competition within organizations invited to new marketing techniques.

Changing trends in tourism also required a new approach. Determine the origin of long-haul tourists has created the need for market research, consideration of market trends, consumer behavior and procedures, the manufacture of productsUser satisfaction with tourism products. Progressive social and economic development in the segmentation of the mass market in target markets specialized peak. Addressing these markets require new approaches and understanding of tourism marketing.

Sales and Marketing

Sales and marketing are two different concepts. Sales focuses on the needs of the seller, whereas marketing focuses on the needs of the buyer. A marketing-driven organization focused on customerNeeds and generate profits through customer satisfaction. Many organizations in the field of tourism oriented products. They highlight the services available to the products, but ignore the needs of consumers or settings. A marketing-oriented tourism organization takes completely different approach.

Business Philosophy

A marketing-oriented corporate philosophy believes that the needs of consumers move toward the center of all activities. An organization can offer the quality of tourism products, but if not supportedInfrastructure, would not be concerned. An organization must seek tourist needs, such as accessibility, housing, leisure and entertainment facilities. The tourists have their own needs, preferences and tastes, and these must be taken into consideration when developing a product for them.